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The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. / Piercy, N; Alexander, N S.
In: The Service Industries Journal, Vol. 8, No. 2, 1988, p. 155-175.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Piercy, N & Alexander, NS 1988, 'The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s', The Service Industries Journal, vol. 8, no. 2, pp. 155-175.

APA

Piercy, N., & Alexander, N. S. (1988). The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. The Service Industries Journal, 8(2), 155-175.

Vancouver

Piercy N, Alexander NS. The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. The Service Industries Journal. 1988;8(2):155-175.

Author

Piercy, N ; Alexander, N S. / The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. In: The Service Industries Journal. 1988 ; Vol. 8, No. 2. pp. 155-175.

Bibtex

@article{5f8d32e51be4486091956ea48d6a6013,
title = "The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s",
author = "N Piercy and Alexander, {N S}",
year = "1988",
language = "English",
volume = "8",
pages = "155--175",
journal = "The Service Industries Journal",
issn = "0264-2069",
publisher = "Frank Cass Publishers",
number = "2",

}

RIS

TY - JOUR

T1 - The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

AU - Piercy, N

AU - Alexander, N S

PY - 1988

Y1 - 1988

M3 - Journal article

VL - 8

SP - 155

EP - 175

JO - The Service Industries Journal

JF - The Service Industries Journal

SN - 0264-2069

IS - 2

ER -