We have over 12,000 students, from over 100 countries, within one of the safest campuses in the UK


97% of Lancaster students go into work or further study within six months of graduating

Home > Research > Publications & Outputs > Tweet sensations: investigating the potential u...
View graph of relations

« Back

Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK

Research output: Contribution to journalJournal article


<mark>Journal publication date</mark>2013
<mark>Journal</mark>Higher Education Review -London-
Number of pages16
<mark>Original language</mark>English


Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.