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Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK

Research output: Contribution to journalJournal article

Published

Journal publication date2013
JournalHigher Education Review -London-
Journal number2
Volume45
Number of pages16
Pages61-76
Original languageEnglish

Abstract

Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.