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Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>2013
<mark>Journal</mark>Higher Education Review -London-
Issue number2
Number of pages16
Pages (from-to)61-76
Publication StatusPublished
<mark>Original language</mark>English


Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.