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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK
AU - Johnes, Geraint
PY - 2013
Y1 - 2013
N2 - Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.
AB - Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.
KW - universities
KW - higher education
KW - sentiment analysis
KW - social networking
KW - twitter
M3 - Journal article
VL - 45
SP - 61
EP - 76
JO - Higher Education Review -London-
JF - Higher Education Review -London-
SN - 0018-1609
IS - 2
ER -