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Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK

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Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK. / Johnes, Geraint.

In: Higher Education Review -London-, Vol. 45, No. 2, 2013, p. 61-76.

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@article{6789460d1d534700adc121842a93eb45,
title = "Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK",
abstract = "Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.",
keywords = "universities, higher education , sentiment analysis , social networking , twitter",
author = "Geraint Johnes",
year = "2013",
language = "English",
volume = "45",
pages = "61--76",
journal = "Higher Education Review -London-",
issn = "0018-1609",
number = "2",

}

RIS

TY - JOUR

T1 - Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK

AU - Johnes, Geraint

PY - 2013

Y1 - 2013

N2 - Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.

AB - Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.

KW - universities

KW - higher education

KW - sentiment analysis

KW - social networking

KW - twitter

M3 - Journal article

VL - 45

SP - 61

EP - 76

JO - Higher Education Review -London-

JF - Higher Education Review -London-

SN - 0018-1609

IS - 2

ER -