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Publications & Outputs

  1. The ADI Game: Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands

    Engawi, D., Richards, D. & Gere, C., 8/12/2021, (E-pub ahead of print) IASDR: Conference Proceedings of International Association of Societies of Design Research. Springer

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  2. The liminality of branding: interweaving discourses 'making up' a cultural intermediary occupation

    Loacker, B. I. & Sullivan, K., 09/2016, In: Marketing Theory. 16, 3, p. 361-382 22 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. From store brands to store brandscapes: the emergence of a time and money saving heuristic

    Collins, A., Cronin, J., Burt, S. & George, R., 2015, In: European Journal of Marketing. 49, 5-6, p. 894-918 25 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  4. The advertising of corporate social responsibility in a Brazilian bank

    Scharf, E. R. & Fernandes, J., 25/01/2013, In: International Journal of Bank Marketing. 31, 1, p. 24-37 14 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  5. Corporate social responsibility to build strong Brazilian bank brand

    Scharf, E. R., Fernandes, J. & Kormann, B. D., 7/09/2012, In: International Journal of Bank Marketing. 30, 6, p. 436-451 16 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  6. "The world's local bank": glocalisation as a strategy in corporate branding discourse

    Koller, V., 2007, In: Social Semiotics. 17, 1, p. 111-130 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

Activities

  1. 7th Thought Leaders International Conference on Brand Management

    Nicholas Alexander (Participant)

    9/03/201112/03/2011

    Activity: Participating in or organising an event typesParticipation in conference -Mixed Audience

  2. Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium

    Nicholas Alexander (Participant)

    9/04/201011/04/2011

    Activity: Participating in or organising an event typesParticipation in conference -Mixed Audience

  3. , International Conference on Sports and Entertainment Business

    Nicholas Alexander (Participant)

    5/11/20088/11/2008

    Activity: Participating in or organising an event typesParticipation in conference -Mixed Audience