Results for Netnography

Publications & Outputs

1. ‘Gamifying Guinness’: A Netnography of New Porter

   O'Leary, K., 26/07/2023.

   Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

2. Netnography and Design Thinking: Development and Illustration in the Vegan Food Industry

   Ashman, R., Patterson, A. & Kozinets, R., 30/09/2021, In: European Journal of Marketing. 55, 9, p. 2491-2514 24 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

3. Social media influencers & transgressive celebrity endorsement in consumption community contexts

   Cocker, H., Mardon, R. & Daunt, K., 31/07/2021, In: European Journal of Marketing. 55, 7, p. 1841-1872 32 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

4. Moving beyond Goffman: the performativity of anonymity on SNS

   O'Leary, K. & Murphy, S., 7/01/2019, In: European Journal of Marketing. 53, 1, p. 83-107 25 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

5. Figuring the pecking order: emerging child food-preferences when species meet in the family environment

   Bettany, S. & Kerrane, B. A., 12/2018, In: European Journal of Marketing. 52, 12, p. 2334-2355 22 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review