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Results for Netnography

Publications & Outputs

  1. Netnography and Design Thinking: Development and Illustration in the Vegan Food Industry

    Ashman, R., Patterson, A. & Kozinets, R., 11/02/2021, In: European Journal of Marketing.

    Research output: Contribution to journalJournal articlepeer-review

  2. Moving beyond Goffman: the performativity of anonymity on SNS

    O'Leary, K. & Murphy, S., 7/01/2019, In: European Journal of Marketing. 53, 1, p. 83-107 25 p.

    Research output: Contribution to journalJournal articlepeer-review

  3. Figuring the pecking order: emerging child food-preferences when species meet in the family environment

    Bettany, S. & Kerrane, B. A., 12/2018, In: European Journal of Marketing. 52, 12, p. 2334-2355 22 p.

    Research output: Contribution to journalJournal articlepeer-review