Results for Services marketing

Publications & Outputs

1. A network perspective on business models for emerging technology-based services

   Palo, T. & Tahtinen, J., 2011, In: Journal of Business and Industrial Marketing. 26, 5, p. 377-388 12 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Predicting a diverse future: Directions and issues in the marketing of services

   Laing, A., Lewis, B., Foxall, G. & Hogg, G., 1/05/2002, In: European Journal of Marketing. 36, 4, p. 479-494 16 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

3. Structuring the marketing function in complex professional service organizations

   Laing, A. W. & McKee, L., 1/06/2000, In: European Journal of Marketing. 34, 5/6, p. 576-597 22 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review