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A network perspective on business models for emerging technology-based services

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<mark>Journal publication date</mark>2011
<mark>Journal</mark>Journal of Business and Industrial Marketing
Issue number5
Volume26
Number of pages12
Pages (from-to)377-388
Publication StatusPublished
<mark>Original language</mark>English

Abstract

This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models.