Results for Social Media, Influencer Marketing, Source Credibility, Personal Involvement, Social Influence.

Publications & Outputs

1. Persuasive or not? The Effect of Social Media Influencer’s Credibility on Consumer Processing and Purchase Intention

   Gadalla, E., Liu, R., Martin, F. & Supatchaya, N. T., 3/09/2019. 19 p.

   Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review