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  1. Is there a gap in the market, and is there a market in the gap? how advertising planning performs markets

    Jacobi, E., Freund, J. & Araujo, L., 2015, In: Journal of Marketing Management. 31, 1-2, p. 37-61 25 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review