Results for advertising planning

Publications & Outputs

1. Is there a gap in the market, and is there a market in the gap? how advertising planning performs markets

   Jacobi, E., Freund, J. & Araujo, L., 2015, In: Journal of Marketing Management. 31, 1-2, p. 37-61 25 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review