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Centre for Marketing Analytics

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  1. Journal article
  2. Published

    Historical impact of technological change on the US mass media advertising expenditure

    Esteban-Bravo, M., Vidal-Sanz, J. M. & Yildirim, G., 11/2015, In: Technological Forecasting and Social Change. 100, p. 306-316 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Reassessing the scope of OR practice: The Influences of Problem Structuring Methods and the Analytics Movement

    Ranyard, J. C., Fildes, R. A. & Hu, T-I., 16/08/2015, In: European Journal of Operational Research. 245, 1, p. 1-13 13 p.

    Research output: Contribution to Journal/Magazine › Journal article

  4. Published

    Is there a golden rule?

    Fildes, R. & Petropoulos, F., 08/2015, In: Journal of Business Research. 68, 8, p. 1742-1745 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Simple versus complex selection rules for forecasting many time series

    Fildes, R. & Petropoulos, F., 08/2015, In: Journal of Business Research. 68, 5, p. 1692-1701 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Relative performance of methods for forecasting special events

    Nikolopoulos, K., Litsa, A., Petropoulos, F., Bougioukos, V. & Khammash, M., 08/2015, In: Journal of Business Research. 68, 8, p. 1785-1791 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Forecast combinations for intermittent demand

    Petropoulos, F. & Kourentzes, N., 06/2015, In: Journal of the Operational Research Society. 66, 6, p. 914-924 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    The impact of practitioner business rules on the optimality of a static retail revenue management system

    Kunz, T. P. & Crone, S. F. W. M., 06/2015, In: Journal of Revenue and Pricing Management. 14, 3, p. 198-210 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Revenue management and the railway conundrum – The consequences of reference prices in passenger railway transport practice

    Kellermann, N. & Cleophas, C., 06/2015, In: Journal of Revenue and Pricing Management. 14, 3, p. 155-165 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Short-term solar irradiation forecasting based on dynamic harmonic regression

    Trapero, J. R., Kourentzes, N. & Martin, A., 1/05/2015, In: Energy. 84, p. 289-295 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

    Geiger, I., Dost, F., Schönhoff, A. & Kleinaltenkamp, M., 05/2015, In: Industrial Marketing Management. 47, p. 175-189 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    FQSPM-SWOT for strategic alliance planning and partner selection: case study in a holding car manufacturer company

    Akhavan, P., Barak, S., Maghsoudlou, H. & Antucheviciene, J., 4/03/2015, In: Technological and Economic Development of Economy. 21, 2, p. 165-185 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    A non-linear causal network of marketing channel system structure

    Dost, F., 03/2015, In: Journal of Retailing and Consumer Services. 23, p. 49-57 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    Developing an approach to evaluate stocks by forecasting effective features with data mining methods

    Barak, S. & Modarres, M., 15/02/2015, In: Expert Systems with Applications. 42, 3, p. 1325-1339 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    A game-theoretic calibration approach for agent-based planning simulations

    Buwaya, J. & Cleophas, C., 1/02/2015, In: IFAC-PapersOnLine. 48, 1, p. 844-849 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    Forecasters and rationality: a comment on Fritsche et al., Forecasting the Brazilian Real and Mexican Peso: Asymmetric loss, forecast rationality and forecaster herding.

    Fildes, R., 01/2015, In: International Journal of Forecasting. 31, 1, p. 140-143 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    Amplifying the learning effect via a forecasting and foresight support system

    Spithourakis, G., Petropoulos, F., Nikolopoulos, K. & Assimakopoulos, V., 01/2015, In: International Journal of Forecasting. 31, 1, p. 20-32 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    Reproducibility in forecasting research

    Boylan, J., Goodwin, P., Mohammadipour, M. & Syntetos, A., 01/2015, In: International Journal of Forecasting. 31, 1, p. 79-90 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  19. Published

    Toward a more precise definition of forecastability

    Boylan, J., 2015, In: Foresight: The International Journal of Applied Forecasting. p. 34-40 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  20. Published

    How to Improve Forecast Quality: A New Survey

    Fildes, R. A. & Petropoulos, F., 2015, In: Foresight: The International Journal of Applied Forecasting. 36, p. 5-12 8 p.

    Research output: Contribution to Journal/Magazine › Journal article

  21. Published

    On intermittent demand model optimisation and selection

    Kourentzes, N., 10/2014, In: International Journal of Production Economics. 156, p. 180-190 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  22. Published

    The value of competitive information in forecasting FMCG retail product sales and the variable selection problem

    Huang, T., Fildes, R. & Soopramanien, D., 1/09/2014, In: European Journal of Operational Research. 237, 2, p. 738-748 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. Published

    On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges

    Dost, F., Wilken, R., Eisenbeiss, M. & Skiera, B., 09/2014, In: Journal of Retailing. 90, 3, p. 393-407 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  24. Published

    'Horses for courses' in demand forecasting

    Petropoulos, F., Makridakis, S., Assimakopoulos, V. & Nikolopoulos, K., 16/08/2014, In: European Journal of Operational Research. 237, 1, p. 152-163 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. Published

    A comparison of performance of Islamic and conventional banks 2004 to 2009

    Johnes, J., Izzeldin, M. & Pappas, V., 07/2014, In: Journal of Economic Behavior and Organization. 103, Supplement, p. S93-S107 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  26. Published

    Neural network ensemble operators for time series forecasting

    Kourentzes, N., Barrow, D. & Crone, S., 07/2014, In: Expert Systems with Applications. 41, 9, p. 4235-4244 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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