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Centre for Marketing Analytics

  1. Doctoral Thesis
  2. Published

    Complex exponential smoothing

    Svetunkov, I., 2016, Lancaster University. 132 p.

    Research output: ThesisDoctoral Thesis

  3. Unpublished
  4. Master's Thesis
  5. Published
  6. Unpublished
  7. Journal article
  8. Forthcoming

    Forecasting seasonal demand for retail: A Fourier time-varying grey model

    Ye, L., Xie, N., Boylan, J. E. & Shang, Z., 18/01/2024, (Accepted/In press) In: International Journal of Forecasting.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  9. Forthcoming

    Customer Analytics and New Product Performance: The Role of Contingencies

    Ozdemir, S., Wang, Y., Gupta, S., Sena, V., Zhang, S. & Zhang, M., 12/01/2024, (Accepted/In press) In: Technological Forecasting and Social Change.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  10. E-pub ahead of print

    Staying Positive: Challenges and Solutions in Using Pure Multiplicative ETS Models

    Svetunkov, I. & Boylan, J. E., 15/12/2023, (E-pub ahead of print) In: IMA Journal of Management Mathematics.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  11. Published

    iETS: State space model for intermittent demand forecasting

    Svetunkov, I. & Boylan, J. E., 30/11/2023, In: International Journal of Production Economics. 265, 109013.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  12. Published

    Dynamic linear models with adaptive discounting

    Yusupova, A., Pavlidis, N. & Pavlidis, E., 31/10/2023, In: International Journal of Forecasting. 39, 4, p. 1925-1944 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  13. Published

    Using forecasting to evaluate the impact of COVID-19 on passenger air transport demand

    Li, X., de Groot, M. & Bäck, T., 31/08/2023, In: Decision Sciences. 54, 4, p. 394-409 16 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

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