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Dr Alisa Yusupova

Lecturer in Marketing Analytics

Alisa Yusupova

The Management School



Research Interests

My main research interests are applied macroeconomics, marketing analytics and time series econometrics.

I am a team member of the UK Housing Observatory.

Web Links

Current Research

Adaptive Dynamic Model Averaging with an Application to House Price Forecasting - with N. Pavlidis and  E. Pavlidis

Current Teaching

MSCI581: Introduction to Marketing Analytics

This class is supported by DataCamp, the most intuitive learning platform for data science. Learn R, Python and SQL the way you learn best through a combination of short expert videos and hands-on-the-keyboard exercises. Take over 100+ courses by expert instructors on topics such as importing data, data visualization or machine learning and learn faster through immediate and personalised feedback on every exercise.

MSCI582: Marketing Analytics and Modelling

MSCI564: Marketing Research

Research Grants

Lancaster University Management School Studentship (Tuition and Living Stipend)


MSc in Money, Banking and Finance (Lancaster University, UK)

BSc in Banking (State University of Economics and Finance, Saint-Petersburg, Russia)

  • Forthcoming

    Dynamic Linear Models with Adaptive Discounting

    Yusupova, A., Pavlidis, N. & Pavlidis, E., 29/09/2022, (Accepted/In press) In: International Journal of Forecasting.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  • Published

    Forecasting: theory and practice

    Petropoulos, F., Apiletti, D., Assimakopoulos, V., Babai, M. Z., Barrow, D. K., Ben Taieb, S., Bergmeir, C., Bessa, R. J., Bijak, J., Boylan, J. E., Browell, J., Carnevale, C., Castle, J. L., Cirillo, P., Clements, M. P., Cordeiro, C., Cyrino Oliveira, F. L., De Baets, S., Dokumentov, A., Ellison, J., & 60 othersFiszeder, P., Franses, P. H., Frazier, D. T., Gilliland, M., Gönül, M. S., Goodwin, P., Grossi, L., Grushka-Cockayne, Y., Guidolin, M., Guidolin, M., Gunter, U., Guo, X., Guseo, R., Harvey, N., Hendry, D. F., Hollyman, R., Januschowski, T., Jeon, J., Jose, V. R. R., Kang, Y., Koehler, A. B., Kolassa, S., Kourentzes, N., Leva, S., Li, F., Litsiou, K., Makridakis, S., Martin, G. M., Martinez, A. B., Meeran, S., Modis, T., Nikolopoulos, K., Önkal, D., Paccagnini, A., Panagiotelis, A., Panapakidis, I., Pavía, J. M., Pedio, M., Pedregal, D. J., Pinson, P., Ramos, P., Rapach, D. E., Reade, J. J., Rostami-Tabar, B., Rubaszek, M., Sermpinis, G., Shang, H. L., Spiliotis, E., Syntetos, A. A., Talagala, P. D., Talagala, T. S., Tashman, L., Thomakos, D., Thorarinsdottir, T., Todini, E., Trapero Arenas, J. R., Wang, X., Winkler, R. L., Yusupova, A. & Ziel, F., 1/07/2022, In: International Journal of Forecasting. 38, 3, p. 705-871 167 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  • Published

    Survey: What’s new in forecasting software?

    Fildes, R., Schaer, O., Svetunkov, I. & Yusupova, A., 4/08/2020, In: Operations Research Management Science Today. 47, 4

    Research output: Contribution to Journal/MagazineJournal article

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