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Centre for Marketing Analytics

  1. 2014
  2. Published

    Neural network ensemble operators for time series forecasting

    Kourentzes, N., Barrow, D. & Crone, S., 07/2014, In: Expert Systems with Applications. 41, 9, p. 4235-4244 10 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. Published

    When Are Deliveries Profitable? Considering Order Value and Transport Capacity in Demand Fulfillment for Last-Mile Deliveries in Metropolitan Areas

    Cleophas, C. & Ehmke, J. F., 1/06/2014, In: Business and Information Systems Engineering. 6, 3, p. 153-163 11 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  4. Published

    How consumer mindset response and long-term marketing effectiveness differ in emerging versus mature markets

    Erguncu, S. & Yildirim, G., 06/2014, Brand management in emerging markets: theories and practices. Wang, C. L. & He, J. (eds.). Hershey, Pa.: IGI Global

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  5. Published

    Improving forecasting by estimating time series structural components across multiple frequencies

    Kourentzes, N., Petropoulos, F. & Trapero, J. R., 04/2014, In: International Journal of Forecasting. 30, 2, p. 291-302 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  6. Published

    Formation of seasonal groups and application of seasonal indices

    Boylan, J., Chen, H., Mohammadipour, M. & Syntetos, A., 1/02/2014, In: Journal of the Operational Research Society. 65, 2, p. 227-241 15 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  7. Published

    Water leakage forecasting: the application of a modified fuzzy evolving algorithm

    Birek, L., Petrovic, D. & Boylan, J., 1/01/2014, In: Applied Soft Computing. 14, Part B, p. 305-315 11 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  8. Published

    A systemic view of the ADIDA framework

    Spithourakis, G., Petropoulos, F., Nikolopoulos, K. & Assimakopoulos, V., 2014, In: IMA Journal of Management Mathematics. 25, 2, p. 125-137 13 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  9. Published

    Bankruptcy probabilities inferred from option prices

    Taylor, S. J., Tzeng, C-F. & Widdicks, M., 2014, In: Journal of Derivatives. 22, 2, p. 8-31 24 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  10. Published

    Consumer attitude metrics for guiding marketing mix decisions

    Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M. & Yildirim, G., 2014, In: Marketing Science. 33, 4, p. 534-550 17 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  11. Published

    Demand forecasting with high dimensional data: the case of SKU retail sales forecasting with intra- and inter-category promotional information

    Ma, S., Fildes, R. & Huang, T., 2014, Lancaster: Department of Management Science, Lancaster University, 34 p. (Department of Management Science Working Papers; vol. 2014, no. 9).

    Research output: Working paper

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