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Centre for Marketing Analytics

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  1. 2015
  2. Published

    Information use in supply chain forecasting

    Fildes, R., Goodwin, P. & Onkal, D., 05/2015, Lancaster: Department of Management Science, Lancaster University, 35 p. (Lancaster University Department of Management Science Working Paper Series; vol. 2015, no. 2).

    Research output: Working paper

  3. Published

    Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

    Geiger, I., Dost, F., Schönhoff, A. & Kleinaltenkamp, M., 05/2015, In: Industrial Marketing Management. 47, p. 175-189 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    FQSPM-SWOT for strategic alliance planning and partner selection: case study in a holding car manufacturer company

    Akhavan, P., Barak, S., Maghsoudlou, H. & Antucheviciene, J., 4/03/2015, In: Technological and Economic Development of Economy. 21, 2, p. 165-185 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    A non-linear causal network of marketing channel system structure

    Dost, F., 03/2015, In: Journal of Retailing and Consumer Services. 23, p. 49-57 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Developing an approach to evaluate stocks by forecasting effective features with data mining methods

    Barak, S. & Modarres, M., 15/02/2015, In: Expert Systems with Applications. 42, 3, p. 1325-1339 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    A game-theoretic calibration approach for agent-based planning simulations

    Buwaya, J. & Cleophas, C., 1/02/2015, In: IFAC-PapersOnLine. 48, 1, p. 844-849 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Genetic algorithms for calibrating airline revenue management simulations

    Vock, S., Enz, S. & Cleophas, C., 23/01/2015, Proceedings - Winter Simulation Conference 2014. Institute of Electrical and Electronics Engineers Inc., p. 264-275 12 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. Published

    Amplifying the learning effect via a forecasting and foresight support system

    Spithourakis, G., Petropoulos, F., Nikolopoulos, K. & Assimakopoulos, V., 01/2015, In: International Journal of Forecasting. 31, 1, p. 20-32 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Forecasters and rationality: a comment on Fritsche et al., Forecasting the Brazilian Real and Mexican Peso: Asymmetric loss, forecast rationality and forecaster herding.

    Fildes, R., 01/2015, In: International Journal of Forecasting. 31, 1, p. 140-143 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Reproducibility in forecasting research

    Boylan, J., Goodwin, P., Mohammadipour, M. & Syntetos, A., 01/2015, In: International Journal of Forecasting. 31, 1, p. 79-90 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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