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Centre for Marketing Analytics

  1. Unpublished
  2. Published

    Επιχειρησιακές Προβλέψεις [Business Forecasting]

    Petropoulos, F. & Assimakopoulos, V., 2011, Athens, Greece: Symmetria. 368 p.

    Research output: Book/Report/ProceedingsBook

  3. Unpublished
  4. Published

    Wrapper ANFIS-ICA method to do stock market timing and feature selection on the basis of Japanese Candlestick

    Barak, S., Dahooie, J. H. & Tichý, T., 15/12/2015, In: Expert Systems with Applications. 42, 23, p. 9221-9235 15 p.

    Research output: Contribution to journalJournal articlepeer-review

  5. Published

    Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets

    Pauwels, K., Erguncu, S. & Yildirim, G., 2013, In: International Journal of Research in Marketing. 30, 1, p. 57-68 12 p.

    Research output: Contribution to journalJournal articlepeer-review

  6. Published

    Winners and losers: adding organisational value

    Fildes, R. A. & Ranyard, J. C., 1998, In: Journal of the Operational Research Society. 49, p. 355-368 14 p.

    Research output: Contribution to journalJournal articlepeer-review

  7. Published

    Will the crisis “tear us apart”? evidence from the EU

    Pappas, V., Ingham, H., Izzeldin, M. & Steele, G., 07/2016, In: International Review of Financial Analysis. 46, p. 346-360 15 p.

    Research output: Contribution to journalJournal articlepeer-review

  8. Published

    Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

    Geiger, I., Dost, F., Schönhoff, A. & Kleinaltenkamp, M., 05/2015, In: Industrial Marketing Management. 47, p. 175-189 15 p.

    Research output: Contribution to journalJournal articlepeer-review

  9. Published

    When Are Deliveries Profitable? Considering Order Value and Transport Capacity in Demand Fulfillment for Last-Mile Deliveries in Metropolitan Areas

    Cleophas, C. & Ehmke, J. F., 1/06/2014, In: Business and Information Systems Engineering. 6, 3, p. 153-163 11 p.

    Research output: Contribution to journalJournal articlepeer-review

  10. Published

    Water leakage forecasting: the application of a modified fuzzy evolving algorithm

    Birek, L., Petrovic, D. & Boylan, J., 1/01/2014, In: Applied Soft Computing. 14, Part B, p. 305-315 11 p.

    Research output: Contribution to journalJournal articlepeer-review

  11. Published

    Viewpoint: reply to Kostenko and Hyndman

    Syntetos, A. A., Boylan, J. & Croston, J. D., 1/10/2006, In: Journal of the Operational Research Society. 57, 10, p. 1257-1258 2 p.

    Research output: Contribution to journalJournal articlepeer-review

  12. Published

    Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochastic Dynamic Programming Decomposition

    Esteban-Bravo, M., Vidal-Sanz, J. M. & Yildirim, G., 2014, In: Marketing Science. 33, 5, p. 621-640 20 p.

    Research output: Contribution to journalJournal articlepeer-review

  13. Published

    Value-based pricing in competitive situations with the help of multi-product price response maps

    Dost, F. & Geiger, I., 07/2017, In: Journal of Business Research. 76, p. 219-236 18 p.

    Research output: Contribution to journalJournal articlepeer-review

  14. Published

    Validation in models of climate change and forecasting accuracy

    Fildes, R. A. & Kourentzes, N., 2010, Lancaster University: The Department of Management Science, (Management Science Working Paper Series).

    Research output: Working paper

  15. Published

    Validation and forecasting accuracy in models of climate change: Postscript

    Fildes, R. & Kourentzes, N., 10/2011, In: International Journal of Forecasting. 27, 4, p. 1004-1005 2 p.

    Research output: Contribution to journalEditorialpeer-review

  16. Published

    Validation and forecasting accuracy in models of climate change

    Fildes, R. & Kourentzes, N., 10/2011, In: International Journal of Forecasting. 27, 4, p. 968-995 28 p.

    Research output: Contribution to journalJournal articlepeer-review

  17. Published

    Utility based data mining for time series analysis - Cost sensitive learning for neural network predictors

    Crone, S., Lessmann, S. & Stahlbock, R., 2005, Proceedings of the International Workshop on Utility-based Data Mining, ACM Conference on Knowledge Discovery in Data, KDD'05 (Chicago, USA) 2005. N/A: unknown, p. 59-68 10 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  18. Published

    Using hierarchical task decompositions as a grammar to map actions in context: Application to forecasting systems in supply chain planning

    Asimakopoulos, S., Dix, A. & Fildes, R. A., 2011, In: International Journal of Human-Computer Studies. 69, 4, p. 234-250 17 p.

    Research output: Contribution to journalJournal articlepeer-review

  19. Published

    Using a rolling training approach to improve judgmental extrapolations elicited from forecasters with technical knowledge

    Petropoulos, F., Goodwin, P. & Fildes, R., 01/2017, In: International Journal of Forecasting. 33, 1, p. 314-324 11 p.

    Research output: Contribution to journalJournal articlepeer-review

  20. Published

    Use of individual and group seasonal indices in subaggregate demand forecasting

    Chen, H. & Boylan, J., 1/12/2007, In: Journal of the Operational Research Society. 58, 12, p. 1660-1671 12 p.

    Research output: Contribution to journalJournal articlepeer-review

  21. Published

    Use and misuse of information in supply chain forecasting of promotion events

    Fildes, R. A., Goodwin, P. & Onkal, D., 10/2016, Lancaster: Department of Management Science, Lancaster University.

    Research output: Working paper

  22. Published

    Use and misuse of information in supply chain forecasting of promotion effects

    Fildes, R. A., Goodwin, P. & Onkal, D., 01/2019, In: International Journal of Forecasting. 35, 1, p. 144-156 13 p.

    Research output: Contribution to journalJournal articlepeer-review

  23. Published

    Unemployment and Unanticipated Inflation in Six Countries

    Holden, K. & Peel, D., 1977, In: European Economic Review. 10, 2, p. 253-271 19 p.

    Research output: Contribution to journalJournal articlepeer-review

  24. Published

    Unemployment and the Replacement Ratio. Some Reduced Form Estimates

    Holden, K. & Peel, D., 1981, In: Economics Letters. 8, 4, p. 349-354 6 p.

    Research output: Contribution to journalJournal articlepeer-review

  25. Published

    Unemployment and Inflation in the U.K. 1893–1938

    Peel, D. & Sheriff, T. D., 10/1976, In: Industrial Relations Journal. 15, 3, p. 324-327 4 p.

    Research output: Contribution to journalJournal articlepeer-review

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