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Research

Professor Anthony Patterson

Professor of Marketing

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  1. Published

    'Don't forget to like, share and subscribe': Digital autopreneurs in a neoliberal world

    Ashman, R., Patterson, A. & Brown, S., 30/11/2018, In: Journal of Business Research. 92, p. 474 - 483 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Seeing the big picture in services marketing research: infographics, SEM and data visualisation

    Ashman, R. & Patterson, A., 1/09/2015, In: Journal of Services Marketing. 29, 6/7, p. 613-621 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Netnography and Design Thinking: Development and Illustration in the Vegan Food Industry

    Ashman, R., Patterson, A. & Kozinets, R., 30/09/2021, In: European Journal of Marketing. 55, 9, p. 2491-2514 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Re-ordering Motherhood and Employment: Mobilizing ‘Mums Everywhere’ during Covid-19

    Ashman, R., Radcliffe, L., Patterson, A. & Gatrell, C., 31/07/2022, In: British Journal of Management. 33, 3, p. 1125-1143 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Forthcoming

    Is Barbie Full of It?

    Ashman, R., Beach, S. & Patterson, A., 12/05/2023, (Accepted/In press) In: Journal of Customer Behaviour. 22, 1

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    The unnaturalness of natural burials: dispossessing the dispossessed

    Balonier, A-K., Parsons, E. & Patterson, A., 3/04/2019, In: Mortality. 24, 2, p. 212-230 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    The Unnaturalness of Natural Burials: Dispossessing the Dispossessed

    Balonier, A-K., Parsons, E. & Patterson, A., 29/09/2021, The Materiality and Spatiality of Death, Burial and Commemoration. Klaus Streb, C. & Kolnberger, T. (eds.). London: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  8. Published

    Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction

    Baron, S., Patterson, A., Maull, R. & Warnaby, G., 1/02/2018, In: Journal of Service Research. 21, 1, p. 135-150 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Selling stories: Harry Potter and the marketing plot

    Brown, S. & Patterson, A., 06/2010, In: Psychology and Marketing. 27, 6, p. 541-556 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs

    Brown, S. & Patterson, A., 31/07/2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 17-33 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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