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Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>1/02/2018
<mark>Journal</mark>Journal of Service Research
Issue number1
Number of pages16
Pages (from-to)135-150
Publication StatusPublished
Early online date5/11/17
<mark>Original language</mark>English
EventAMA-EBSCO Annual Award for Responsible Research in Marketing: American Marketing Association’s Winter Academic Conference - San Diego, United States
Duration: 15/02/2020 → …


ConferenceAMA-EBSCO Annual Award for Responsible Research in Marketing
Country/TerritoryUnited States
CitySan Diego
Period15/02/20 → …
Internet address


Service research highlights the utility of adopting a service ecosystem approach to studying service innovation. It suggests that service innovations can arise from challenging and developing the institutions (i.e., norms, rules, practices, meanings, and symbols) which underpin an ecosystem. Also, recent emphasis on consumer well-being posits that studies of service provision to poor consumers are needed. Reflecting these research priorities, the context of this case study on service innovation is the food waste ecosystem, whereby service innovations can contribute to the alleviation of food poverty for thousands of citizens. The central actor of the ecosystem is the leading UK charity organization fighting food waste. The paper’s contribution lies in using data from ecosystem actors to clarify the distinctions between institutions, thereby enhancing understanding of the application of institutional theory within the ecosystem and highlighting some theoretical implications for service innovation both within- and between-system levels. An actor institutions matrix is offered as a fruitful outcome of the analysis of the institutions, and suggested recommendations for operationalizing service ecosystem studies are outlined.