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Professor Anthony Patterson

Professor of Marketing

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  1. Chapter
  2. Published

    Comeback for the Craic: A literary Pub Crawl

    Patterson, A. & Brown, S., 5/06/2003, Time, Space, and the Market: Retroscapes Rising. Brown, S. & Sherry, J. F. (eds.). Routledge, p. 75-93 19 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Chapter (peer-reviewed)
  4. Published

    A ‘Thumbs Up’ and ‘Thumbs Down’ for Thumb Culture: The Paradoxical Nature of Smartphones

    Thompson, K. & Patterson, A., 26/09/2022, The Routledge Handbook of Digital Consumption. Llamas, R. & Belk, R. (eds.). 2nd ed. ed. London: Routledge, (Routledge International Handbooks).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  5. Published

    The Unnaturalness of Natural Burials: Dispossessing the Dispossessed

    Balonier, A-K., Parsons, E. & Patterson, A., 29/09/2021, The Materiality and Spatiality of Death, Burial and Commemoration. Klaus Streb, C. & Kolnberger, T. (eds.). London: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  6. Published

    Getting up close and personal with influencers: reflecting on the intimacy of netnography

    Patterson, A. & Ashman, R., 30/12/2020, Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research. Kozinets, R. & Rossella, G. (eds.). Routledge, p. 241-248 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  7. Published

    Hungry Eyes: How Food Porn Affects Wellbeing

    Patterson, A., Kozinets, R. & Ashman, R., 25/06/2019, Food and experiential marketing: Pleasure, Wellbeing and consumption. Badat, W. (ed.). London: Routledge, (Routledge Interpretive Marketing Research).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

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