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Dr Chih-Ling Liu

Senior Lecturer

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  1. Published

    Courtesy Stigma Management: Social Identity Work among China’s ‘Leftover Women’

    Liu, C-L. & Kozinets, R., 31/08/2022, In: Journal of Consumer Research. 49, 2, p. 312–335 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    The even darker side of gift-giving: Understanding sustained exploitation in family consumption system

    Liu, C-L., 31/12/2023, In: Marketing Theory. 23, 4, p. 709-723

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. E-pub ahead of print

    Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange

    Liu, C-L., Kozinets, R., Patterson, A. & Zhao, X., 9/01/2024, (E-pub ahead of print) In: Journal of Consumer Research.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Application of mixed methods by consumer marketing practitioners: lessons for the academy?

    McGoldrick, P. & Liu, C-L., 20/05/2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Published

    Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract

    McGoldrick, P. J. & Liu, C., 7/01/2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1463-1464 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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