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Application of mixed methods by consumer marketing practitioners: lessons for the academy?

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published
Publication date20/05/2016
<mark>Original language</mark>English
EventAcademy of Marketing Science Annual Conference - Lake Buena Vista, Florida, United States
Duration: 18/05/2016 → 21/05/2016

Conference

ConferenceAcademy of Marketing Science Annual Conference
Country/TerritoryUnited States
CityFlorida
Period18/05/16 → 21/05/16