Chih-Ling Liu - Publications & Outputs - Research Portal

Dr Chih-Ling Liu

Senior Lecturer

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Journal article
Published
Men and their groomed body: Understanding personal grooming as both a discursive and embodied practice
Liu, C-L., 13/05/2019, In: European Journal of Marketing. 53, 5, p. 1015-1034 20 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product
Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In: International Business Review. 28, 2, p. 405-414 10 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Using attachment theory to illuminate consumers’ tensions between their sense of self and goal-pursuits in relationships
Liu, C-L. & Hogg, M. K., 11/2018, In: Journal of Business Research. 92, p. 197-209 13 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Strategy narratives and wellbeing challenges: the role of everyday self-presentation
Liu, C-L., Keeling, D. & Hogg, M., 01/2016, In: Journal of Business Research. 69, 1, p. 234-243 10 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Why does animosity negatively affect product attitudes? considering the role of anticipated future regret
Daryanto, A., Salciuviene, L. & Liu, C-L., 15/12/2015, In: Advances in Consumer Research. 43
Research output: Contribution to Journal/Magazine › Journal article › peer-review

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