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Why does animosity negatively affect product attitudes?: considering the role of anticipated future regret

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published
<mark>Journal publication date</mark>15/12/2015
<mark>Journal</mark>Advances in Consumer Research
Volume43
Publication StatusPublished
<mark>Original language</mark>English

Abstract

Although negative effects of animosity on consumer attitudes have been acknowledged, little has been achieved in explaining why those effects occur. This study is the first to consider the role of regret in explaining the negative effect of animosity on foreign product attitudes.