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Dr David Tonks

Formerly at Lancaster University

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  1. 2001
  2. Published

    Market segments: fallacies and faults

    Tonks, D. G. & Farr, M. W., 2001, In: Active Learning in Higher Education. 2, 2, p. 187-203 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Marketing as cooking: a prologue

    Tonks, D. G., 2001, Academy of Marketing Annual Conference (Cardiff University) - 2001. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. 2000
  5. Published

    Marketing management

    Tonks, D. G., 2000, Practical Financial Management. London: Gee and Co, p. 1-71 71 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. 1999
  7. Published

    Access to UK higher education, 1991-98 using geodemographics

    Tonks, D. G., 1999, In: Widening Participation and Lifelong Learning. 1, 2, p. 6-15 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. 1998
  9. Published

    Exploring the principles of market segmentation

    Tonks, D. G., 1998, The CIM Handbook of Strategic Marketing. Oxford: Butterworth-Heinemann, p. 103-120 18 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Market segments for marketing students

    Tonks, D. G., 1998, Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A: unknown, p. 530-533 4 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  11. 1997
  12. Published

    A framework for understanding learning from management simulations

    Armitage, S. & Tonks, D. G., 1997, In: Journal of Computer Assisted Learning. 13, 1, p. 48-58 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    A geodemographic analysis of degree performance

    Clarkson, S. & Tonks, D. G., 1997, In: Higher Education Review -London-. 30, 1, p. 5-19 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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