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Research

Dr David Tonks

Formerly at Lancaster University

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  1. 2009
  2. Published

    Validity and the design of market segments

    Tonks, D. G., 2009, In: Journal of Marketing Management. 25, 3/4, p. 341-356 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2005
  4. Published

    Smoke signals: understanding cigarette addiction amongst women

    Tonks, D. G. & Eccles, S. A., 2005, Critical Management Studies Conference (Cambridge) - 2005. N/A: unknown, p. 13 13 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    The processing and pedagogy of marketing simulations

    Tonks, D. G., 2005, In: Active Learning in Higher Education. 5, 4, p. 371-382 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Unpublished

    Using geodemographics to analyse the characteristics of undergraduates in UK higher education (Constructing and Construing Market Segments)

    Tonks, D. G., 2005, (Unpublished) Lancaster: Lancaster University.

    Research output: Thesis › Doctoral Thesis

  7. 2004
  8. Published

    Identifying market segments in consumer markets: variable selection and data interpretation

    Tonks, D. G., 2004, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  9. Published

    Identifying segments in consumer markets: variable selection and data interpretation

    Tonks, D. G., 2004, Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004. St Gallen: Thexis

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. 2003
  11. Published

    Market segmentation and management students: participation in higher education

    Tonks, D. G. & Farr, M. W., 2003, In: International Journal of Management Education. 3, 1, p. 38 38 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. 2002
  13. Published

    Marketing as cooking: return of the sophists

    Tonks, D. G., 2002, In: Journal of Marketing Management. 18, 7-8, p. 803-822 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    Using marketing simulations for teaching and learning: reflections of an evolution

    Tonks, D. G., 2002, In: Active Learning in Higher Education. 3, 2, p. 177-194 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Widening access and participation in UK higher education

    Tonks, D. G. & Farr, M. W., 2002, In: International Journal of Educational Management. 17, 1, p. 26-36 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. 2001
  17. Published

    Market segments: fallacies and faults

    Tonks, D. G. & Farr, M. W., 2001, In: Active Learning in Higher Education. 2, 2, p. 187-203 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    Marketing as cooking: a prologue

    Tonks, D. G., 2001, Academy of Marketing Annual Conference (Cardiff University) - 2001. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  19. 2000
  20. Published

    Marketing management

    Tonks, D. G., 2000, Practical Financial Management. London: Gee and Co, p. 1-71 71 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  21. 1999
  22. Published

    Access to UK higher education, 1991-98 using geodemographics

    Tonks, D. G., 1999, In: Widening Participation and Lifelong Learning. 1, 2, p. 6-15 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. 1998
  24. Published

    Exploring the principles of market segmentation

    Tonks, D. G., 1998, The CIM Handbook of Strategic Marketing. Oxford: Butterworth-Heinemann, p. 103-120 18 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  25. Published

    Market segments for marketing students

    Tonks, D. G., 1998, Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A: unknown, p. 530-533 4 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  26. 1997
  27. Published

    A framework for understanding learning from management simulations

    Armitage, S. & Tonks, D. G., 1997, In: Journal of Computer Assisted Learning. 13, 1, p. 48-58 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  28. Published

    A geodemographic analysis of degree performance

    Clarkson, S. & Tonks, D. G., 1997, In: Higher Education Review -London-. 30, 1, p. 5-19 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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