Exploring the principles of market segmentation

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	1998
Host publication	The CIM Handbook of Strategic Marketing
Place of Publication	Oxford
Publisher	Butterworth-Heinemann
Pages	103-120
Number of pages	18
ISBN (print)	0750626135
<mark>Original language</mark>	English

Research