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Exploring the principles of market segmentation

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
Publication date1998
Host publicationThe CIM Handbook of Strategic Marketing
Place of PublicationOxford
PublisherButterworth-Heinemann
Pages103-120
Number of pages18
ISBN (Print)0750626135
<mark>Original language</mark>English