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Exploring the principles of market segmentation
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Exploring the principles of market segmentation
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Chapter
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Overview
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D G Tonks
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Publication date
1998
Host publication
The CIM Handbook of Strategic Marketing
Place of Publication
Oxford
Publisher
Butterworth-Heinemann
Pages
103-120
Number of pages
18
ISBN (print)
0750626135
<mark>Original language</mark>
English