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Dr Eva Cheuk-Yin Li

Lecturer in Sociology (Media and Cultural Studies Team)

Eva Cheuk-Yin Li

Bowland North

LA1 4YW

Lancaster

Office Hours:

My guidance and feedback hours during Michaelmas Term (teaching weeks) are Tuesdays 16:30–17:30 and Thursdays 13:00–14:00

Please email to arrange an appointment in advance, as the open-plan office setup at the School of Arts does not allow for walk-in consultations.

Profile

I am a global media researcher interested in exploring culture through the lenses of fandom, gender/sexuality, and digital media. My research focuses on two interconnected areas: (1) transnational queer media and fandom, and (2) the intersections of gender, sexuality, and everyday practices. Trained in sociology, I employ a qualitative, empirical, and decolonial methodology in my work.

In 2025, I held two visiting fellow positions in Taiwan: as a Visiting Scholar at the Institute of Sociology, Academia Sinica, and as a Fellow at the Centre for Chinese Studies, National Central Library, supported by the CCS Grant of the National Central Library.

I received the Faculty Award for Early Career Researcher of the Year (2025) and the Outstanding Contribution to Internationalisation Award (2024) in recognition of my research and service to the university.

My current projects include:

  1. Thai Girls' Love (GL) media, with a specific focus on their global-facing strategies and transnational fandom among queer women. I have published findings in Feminist Media Studies (with Ka Wei Pang), with several manuscripts currently in progress. You can also read our discussion on The Conversation.

  2. Gender nonconformity in Sinophone Asia: I am currently working on my first monograph, The Middle Gender: Resistance Against the Gender Binary in Sinophone Asia, based on my award-winning PhD research (under contract with Amsterdam University Press.)

  3. Identity, media, and culture among Hong Kong migrants in the UK

I have been a member of the editorial board for Media, Culture and Society since 2020. To date, I've edited the themed special section 'Mediating Gender in Digital China: Post-2020s Discourse and Representation', and co-edited themed sections 'Encounters with Western Media Theory' and 'Rethinking Keywords in Media and Cultural Studies during and beyond COVID-19.'

I have been interviewed by various international media outlets on issues related to Girls Love media in Thailand, gender representation in UK reality TV, government regulations and the Chinese entertainment industry, queer media in Hong Kong, as well as the new Hong Kong migrant community in the UK.

Between 2021 and 2023, I served as a core task force member of the ESRC-NSTC-funded Taiwan-UK Sex, Gender, Sexual Minority (SGS) Health Research Network (TUSHRN). During this time, I co-organised an international online symposium and conference that brought together health researchers across the globe to foster cross-national collaboration in LGBTQ+ health research. In April 2023, I was invited to visit Taiwan, where I met with key stakeholders in the local LGBTQ+ community, participated in discussion panels, and delivered guest lectures on qualitative approaches to LGBTQ+ health and well-being research. Outputs I produced for this network included an article on the geopolitics of queer archives (co-first authored with Wen Liu in Sexualities) and a podcast on queer cultures in Hong Kong and Taiwan. You can find more information about TUSHRN at: https://www.lshtm.ac.uk/research/centres-projects-groups/tushrn#welcome

Since 2023, I have been a member of the ESEA (East and Southeast Asian) Online Hub. I have created a public education video for the ESEA Heritage Month online resources.

I co-founded and co-convene the cross-faculty research network Fan Studies Lancaster.

I have extensive experience working with community partners and advocacy groups, and I have delivered public lectures and workshops on topics related to queer media and the LGBTQ+ communities. Some examples of organisations I've worked with include the QTI Coalition of Colour at Cambridge, Queer China UK, Formosa Salon, Queer Asia (SOAS), Queer@King's, and Asia-Art-Activism.

I'm interested in supervising PhD projects in the following areas:

  • Fandom and Participatory Culture
  • Transnational Asian popular culture
  • Queer Sinophone studies (using social science-informed methods)
  • Girls Love media in Asia

Professional Role

Assistant Editor, Media, Culture & Society (2020-present)

Associate Board Member, Sociological Research Online (2020-2023)

I'm a regular reviewer for the following journals, among others:

  • East Asian Journal of Popular Culture
  • Feminist Media Studies
  • Feminist Review
  • Gender & Society
  • Global Media and China
  • Journal of Lesbian Studies
  • Sexualities
  • The Sociological Review
  • Transformative Works and Cultures
  • Networking Knowledge: Journal of the MeCCSA Postgraduate Network

Current Teaching

2025–2026 teaching:

  • MCS.101: Transformations: From Mass Media to Social Media
  • MCS.302: Fans and Audiences in the Global Context

  • MCS.910: Participatory Cultures: From Mediated Communities to Fan Engagements

Qualifications

  • Fellowship (FHEA), Advance HE
  • PhD in Gender, Media and Culture, King’s College London, UK
  • MPhil in Sociology, University of Hong Kong, Hong Kong
  • Bachelor of Social Sciences (First Class Honours), University of Hong Kong, Hong Kong

PhD Supervisions Completed

  • Jinxian (Lily) Wu (Thesis Title: 'Becoming Chinese Digital Feminists: The Rural/Urban Divide and the Value of Kinship Capital')

Additional Information

Prior to joining Lancaster Sociology, I have previously held research and teaching positions at King’s College London (Department of Culture, Media and Creative Industries), University of Hong Kong (Department of Sociology), and University of Sheffield (Management School).

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