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Research

Professor Geoffrey Easton

Formerly at Lancaster University

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  1. Journal article
  2. Published

    Collective action in the face of international environmental regulation

    Harrison, D. & Easton, G., 2002, In: Business Strategy and the Environment. 11, 3, p. 143-153 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Patterns of actor response to environmental change

    Harrison, D. & Easton, G., 2002, In: Journal of Business Research. 55, 7, p. 545-552 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    International competitiveness and trade promotion policy from a network perspective

    Wilkinson, I., Mattson, L. G. & Easton, G., 2000, In: Journal of World Business. 35, 3, p. 275-299 25 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Strategic alliances: partner as customer

    Perks, H. & Easton, G., 2000, In: Industrial Marketing Management. 29, 4, p. 327-338 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Editorial

    Long, G., Araujo, L. M., Childs, S. K. & Easton, G., 1998, In: Lambda, Current Awareness Journal in Marketing. 7, 2

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Management research and literary criticism

    Easton, G. & Araujo, L. M., 1997, In: British Journal of Management. 8, 1, p. 99-106 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Working paper
  9. Published

    One case study is enough

    Easton, G., 2010, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  10. Published

    A participatory action research study of key account management changes

    Lenney, P., Easton, G. & Gilchrist, A., 2006, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  11. Published

    Market forms and market models

    Easton, G., 2004, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

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