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Research

Professor Geoffrey Easton

Formerly at Lancaster University

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  1. 2007
  2. Published

    Net social capital processes

    Bowey, J. L. & Easton, G., 2007, In: Journal of Business and Industrial Marketing. 22, 3, p. 171-177 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    The cognitive iron cage: the paradox of NDM in organizations

    Vanharanta, M., Easton, G. & Lenney, P., 2007, International Conference in Naturalistic Decision Making (Asilomar) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. Published

    The management of customer portfolios: the paradoxes of extensive and intensive prescriptions

    Vanharanta, M. & Easton, G., 2007, Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    The role of commitments in B2B relationships

    Lenney, P., Easton, G. & Gilchrist, A., 2007, 23rd IMP-Conference (Manchester) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  6. 2006
  7. Published

    A participatory action research study of key account management changes

    Lenney, P., Easton, G. & Gilchrist, A., 2006, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  8. Published

    Macro-cognitive decision making in an industrial network context

    Vanharanta, M. & Easton, G., 2006, 23rd Annual British Psychological Society Cognitive Section Conference (Lancaster) - 2006. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. 2005
  10. Published

    Normativity in management research in practice

    Easton, G., 2005, Proceedings of a Symposium on Science and the Creation of Value; From Alchemy to Proteomics (Uppsala University) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  11. 2004
  12. Published

    A participatory action research study of key account management changes

    Lenney, P., Easton, G. & Gilchrist, A., 2004, 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  13. Published

    Market forms and market models

    Easton, G., 2004, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  14. Published

    Market forms and market models

    Easton, G., 2004, Rethinking Marketing: Developing a New Understanding of Markets. Chichester: John Wiley and Sons Ltd

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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