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Research

Professor Geoffrey Easton

Formerly at Lancaster University

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  1. 2006
  2. Published

    Macro-cognitive decision making in an industrial network context

    Vanharanta, M. & Easton, G., 2006, 23rd Annual British Psychological Society Cognitive Section Conference (Lancaster) - 2006. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. 2005
  4. Published

    Normativity in management research in practice

    Easton, G., 2005, Proceedings of a Symposium on Science and the Creation of Value; From Alchemy to Proteomics (Uppsala University) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. 2004
  6. Published

    A participatory action research study of key account management changes

    Lenney, P., Easton, G. & Gilchrist, A., 2004, 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  7. Published

    Market forms and market models

    Easton, G., 2004, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  8. Published

    Market forms and market models

    Easton, G., 2004, Rethinking Marketing: Developing a New Understanding of Markets. Chichester: John Wiley and Sons Ltd

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    Net social capital and cooperative groups: the case of groupement Quebecoise

    Bowey, J. A. & Easton, G., 2004, 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  10. Published

    Temporally embedded case comparison in industrial marketing research

    Easton, G. & Harrison, D., 2004, Critical Realist Applications in Organisation and Management Studies. London and New York: Routledge, p. 194-210 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  11. Published

    The quiet market: a Critical Realist account of C2C exchange in the West of Ireland

    McLoughlin, D. & Easton, G., 2004, In: Advances in Consumer Research. 31, p. 735-739 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. 2003
  13. Published

    A critical realist framework for explaining changes in entrepreneurial relationships

    Bowey, J. A. & Easton, G., 2003, 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  14. Published

    Evaluating the impact of B2B e-commerce: a contingent approach

    Easton, G. & Araujo, L. M., 2003, In: Industrial Marketing Management. 32, 5, p. 431-439 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Lament for a market unmade

    McLoughlin, D., Easton, G. & Araujo, L. M., 2003, 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  16. Published

    Mapping industrial marketing knowledge: a study of an IMP conference

    Easton, G., Bettany, S. & Zolkiewski, J., 2003, In: Journal of Business and Industrial Marketing. 18, p. 529-544 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    Marketing journals and the research assessment exercise

    Easton, G. & Easton, D. M., 2003, In: Journal of Marketing Management. 19, 1/2, p. 5-25 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    One case study is enough

    Easton, G., 2003, Academy of Marketing Annual Conference (Aston University, Birmingham ) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  19. Published

    The marketisation of health services; a case study of the UK general practitioner fundholding experiment

    Easton, G. & Poad, M., 2003, 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  20. 2002
  21. Published

    An exploratory taxonomic study of IMP group conference papers

    Easton, G., Zolkiewski, J. & Bettany, S., 2002, 18th Industrial Marketing and Purchasing Group International Conference (Dijon, France ) - 2002. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  22. Published

    Collective action in the face of international environmental regulation

    Harrison, D. & Easton, G., 2002, In: Business Strategy and the Environment. 11, 3, p. 143-153 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. Published

    Marketing: a Critical Realist approach

    Easton, G., 2002, In: Journal of Business Research. 55, 2, p. 103-109 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  24. Published

    Patterns of actor response to environmental change

    Harrison, D. & Easton, G., 2002, In: Journal of Business Research. 55, 7, p. 545-552 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. 2001
  26. Published

    Industrial networks and B2B e-commerce: a conceptual and contingent exploration

    Easton, G. & Araujo, L. M., 2001, 17th Industrial Marketing and Purchasing Group Conference (Oslo) - 2001. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  27. 2000
  28. Published

    Case research as a methodology for industrial networks: a Realist apologia

    Easton, G., 2000, Realist Perspectives on Management and Organisations. London and New York: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  29. Published

    International competitiveness and trade promotion policy from a network perspective

    Wilkinson, I., Mattson, L. G. & Easton, G., 2000, In: Journal of World Business. 35, 3, p. 275-299 25 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  30. Published

    Is relevance relevant?

    Easton, G., 2000, 16th Industrial Marketing and Purchasing Group International Conference (Bath, England ) - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  31. Published

    Strategic alliances: partner as customer

    Perks, H. & Easton, G., 2000, In: Industrial Marketing Management. 29, 4, p. 327-338 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  32. 1999
  33. Published

    A relational resource perspective on social capital

    Araujo, L. M. & Easton, G., 1999, Corporate Social Capital and Liability. Leenders, R. & Gabbay, S. (eds.). Dordrecht: Kluwer Academic Publishers, p. 68-87 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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