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Gilang Kartika

Research student

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  1. 2022
  2. Published

    The anthropomorphic brand logo and its effect on perceived functional performance

    Daryanto, A., Alexander, N. & Kartika, G., 31/05/2022, In: Journal of Brand Management. 29, 3, p. 287-300 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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