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Dr Hayley Cocker

Senior Lecturer

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  1. Journal article
  2. Published

    Managing Collective Effervescence: 'Zomsumption’ and Postemotional Fandom

    Cronin, J. M. & Cocker, H. L., 1/09/2019, In: Marketing Theory. 19, 3, p. 281-299 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Toward a processual theory of transformation

    Murray, J. B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H. L., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M. & Zuniga, M., 1/07/2019, In: Journal of Business Research. 100, p. 319-326 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Managing dramaturgical dilemmas: youth drinking and multiple identities

    Cocker, H. L., Piacentini, M. G. & Banister, E. N., 14/05/2018, In: European Journal of Marketing. 52, 5-6, p. 1305-1328 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M., 1/12/2017, In: Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Social belonging and the social collective: understanding how processes shape youth markets

    Tinson, J., Piacentini, M. G., Nuttall, P. & Cocker, H., 1/06/2017, In: Marketing Theory. 17, 2, p. 201-217 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price

    Cocker, H., Banister, E. & Piacentini, M., 2015, In: Journal of Marketing Management. 31, 5-6, p. 502-524 23 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    A cultural exploration of consumers’ interactions and relationships with celebrities

    Banister, E. & Cocker, H., 2014, In: Journal of Marketing Management. 30, 1-2, p. 1-29 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Blog
  10. Published

    Why you might start to hate the influencers you once loved

    Mardon, R., Cocker, H. & Daunt, K., 9/02/2024

    Research output: Exhibits, objects and web-based outputs › Blog

  11. Published

    De-influencing: how online beauty gurus get followers to trust them by posting negative reviews

    Mardon, R., Cocker, H. & Daunt, K., 15/02/2023

    Research output: Exhibits, objects and web-based outputs › Blog

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