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Dr Hayley Cocker

Senior Lecturer

  1. 2021
  2. Published

    Social media influencers & transgressive celebrity endorsement in consumption community contexts

    Cocker, H., Mardon, R. & Daunt, K., 31/07/2021, In: European Journal of Marketing. 55, 7, p. 1841-1872 32 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. 2019
  4. Published

    Managing Collective Effervescence: 'Zomsumption’ and Postemotional Fandom

    Cronin, J. M. & Cocker, H. L., 1/09/2019, In: Marketing Theory. 19, 3, p. 281-299 19 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  5. Unpublished

    Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community

    Mardon, R., Cocker, H. & Daunt, K., 17/07/2019, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  6. Published

    Toward a processual theory of transformation

    Murray, J. B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H. L., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M. & Zuniga, M., 1/07/2019, In: Journal of Business Research. 100, p. 319-326 8 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  7. Published

    Ethnic Identification: Capital and Distinction among Second-Generation British Indians

    Pradhan, A., Cocker, H. L. & Hogg, M. K., 1/03/2019, Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance. Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Emerald Group Publishing Ltd., p. 85-101 17 p. (Consumer Culture Theory; vol. 20).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  8. Published

    Cognitive polyphasia, cultural legitimacy, and behavior change: the case of the illicit alcohol market in Kenya

    Mwangi, V. N., Cocker, H. L. & Piacentini, M. G., 2019, Consumer Culture Theory . Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Emerald Group Publishing Ltd., p. 103-117 15 p. (Research in Consumer Behavior; vol. 20).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  9. Unpublished

    Social Anchoring - An alternative understanding of migrant consumers' experiences

    Pradhan, A., Cocker, H. & Hogg, M., 2019, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  10. 2018
  11. Published

    Managing dramaturgical dilemmas: youth drinking and multiple identities

    Cocker, H. L., Piacentini, M. G. & Banister, E. N., 14/05/2018, In: European Journal of Marketing. 52, 5-6, p. 1305-1328 24 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  12. Unpublished

    Constructing and commodifying the tribal celebrity: A dramaturgical perspective

    Mardon, R., Cocker, H. & Daunt, K., 2018, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  13. Unpublished

    Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance

    Pradhan, A., Cocker, H. & Hogg, M., 2018, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  14. 2017
  15. Published

    Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M., 1/12/2017, In: Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  16. Published

    Social belonging and the social collective: understanding how processes shape youth markets

    Tinson, J., Piacentini, M. G., Nuttall, P. & Cocker, H., 1/06/2017, In: Marketing Theory. 17, 2, p. 201-217 17 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  17. Unpublished

    Myths of acculturation: Culture, consumption and identity work

    Pradhan, A., Hogg, M. & Cocker, H., 2017, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Posterpeer-review

  18. Published

    WeChat Brands: Communal Interaction and Brand Publicity in Chinese Social Media

    Bai, Y., Zhao, X. & Cocker, H. L., 2017, North America - Advances in Consumer Research . Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth: Association for Consumer Research, 1024451. (NA - Advances in Consumer Research ; vol. 45).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNAbstract

  19. 2015
  20. Published

    Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price

    Cocker, H., Banister, E. & Piacentini, M., 2015, In: Journal of Marketing Management. 31, 5-6, p. 502-524 23 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  21. 2014
  22. Published

    A cultural exploration of consumers’ interactions and relationships with celebrities

    Banister, E. & Cocker, H., 2014, In: Journal of Marketing Management. 30, 1-2, p. 1-29 29 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  23. 2012
  24. Published

    Ridiculing the Working Class and Reinforcing Class Boundaries: The Chav Myth and Consumption in the Night-time Space

    Cocker, H., Piacentini, M. & Banister, E., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  25. Published

    The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self

    Cocker, H., Banister, E. & Piacentini, M., 2012, Research in Consumer Behavior. Belk, R. W., Askegaard, S. & Scott, L. (eds.). Emerald, Vol. 14. p. 333-351 19 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

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