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Research

Dr Hina Khan

Associate Professor of Marketing

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  1. Conference paper
  2. Published

    Implementing service excellence to become a winning organisation,

    Khan, H. & Hedley, K., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  3. Published

    Transition of Pakistan economy: market scope, barriers and COO effects on consumer choice of foreign products

    Khan, H., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  4. Published

    Country of origin effects on brand image and social status in an emerging market

    Khan, H. & Bamber, D., 2007.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  5. Published

    COO effect on elite consumers’ perception of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2006.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  6. Published

    COO effect in elite consumers' perceptions of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2005.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  7. Published

    Country-of-origin effect among elite consumers in an emerging market

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  8. Published

    Country-of-origin effect on Pakistani consumers’ purchasing decisions

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  9. Abstract
  10. Published

    Sunday Trading in the New Millennium: Sunday is the new Saturday!

    Khan, H., 26/07/2018, Global Marketing Conference 2018 Proceedings. p. 1045 1 p. (Global Marketing Conference 2018 Proceedings).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  11. Chapter
  12. Published

    In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract

    Valaei, N., Bressolles, G., Nikhashemi, S. R. & Khan, H., 16/06/2020, Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  13. Published

    Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

    Khan, H. & Rodrigo, P., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 248-250 3 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  14. Published

    Consumer buying behaviour

    Khan, H., 11/2013, Principles of marketing: a value-based approach. Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). Basingstoke: Palgrave-Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  15. Published

    Sunday shopping forever?

    Khan, H., Mcleay, F. & Bentham, P., 2011, Proceedings of the Academy of Marketing Conference 2011: marketing field forever.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  16. Published

    Internal marketing and service excellence in SMEs

    Khan, H., 2010, Entrepreneurship marketing: principles and practice of SME marketing . Nwankwo, S. & Gbadamosi, T. (eds.). Abingdon: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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