Consumer buying behaviour

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	11/2013
Host publication	Principles of marketing: a value-based approach
Editors	Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo
Place of Publication	Basingstoke
Publisher	Palgrave-Macmillan
ISBN (print)	9780230392700
<mark>Original language</mark>	English

Research