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Research

Dr Hina Khan

Associate Professor of Marketing

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  1. Published

    Adoption of country-specific business websites: the case of UK small businesses entering the Chinese market

    Daryanto, A., Khan, H., Matlay, H. & Chakrabarti, R., 2013, In: Journal of Small Business and Enterprise Development. 20, 3, p. 650-660 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Tackling exigent grand challenges through corporate social innovation: Evidence from the COVID‐19 pandemic

    Fu, X., Fu, X., Ghauri, P. N. & Khan, H., 1/03/2024, In: The Journal of Product Innovation Management. 41, 2, p. 428-448 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market

    Khan, H., Bamber, D. & Quazi, A., 1/08/2012, In: Journal of Marketing Management. 28, 9-10, p. 1190-1216 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market?

    Khan, H. & Ede, D., 1/01/2009, In: Journal of Small Business and Enterprise Development. 16, 2, p. 335-354 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Implementing service excellence in higher education

    Khan, H. & Matlay, H., 1/01/2009, In: Education and Training. 51, 8-9, p. 769-780 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Country of origin effects, brand image, and social status in an emerging market

    Khan, H. & Bamber, D., 1/09/2008, In: Human Factors and Ergonomics in Manufacturing and Service Industries. 18, 5, p. 580-588 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Market entry using country-of-origin intelligence in an emerging market

    Khan, H. & Bamber, D., 1/01/2007, In: Journal of Small Business and Enterprise Development. 14, 1, p. 22-35 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Internal marketing and service excellence in SMEs

    Khan, H., 2010, Entrepreneurship marketing: principles and practice of SME marketing . Nwankwo, S. & Gbadamosi, T. (eds.). Abingdon: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    Consumer buying behaviour

    Khan, H., 11/2013, Principles of marketing: a value-based approach. Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). Basingstoke: Palgrave-Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Utilizing product-country-image (PCI) –self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

    Khan, H. & Rodrigo, P., 2013. 14 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

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