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Professor Katy Mason

Professor of Markets and Management Practice

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  1. Published

    Market orientation and vertical de-integration - the implications of network partnerships

    Mason, K. & Doyle, J., 1998, Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A: unknown, p. 632-633 2 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  2. Published

    Market orientation and vertical de-integration: adding value through relationships

    Mason, K. & Doyle, P., 2000, Annual Conference of the Academy of Marketing - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Market orientation emphases: an exploration of macro, meso and micro drivers

    Mason, K. & Harris, L. C., 2006, In: Marketing Intelligence and Planning. 24, 6, p. 552 552 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Market sensing and situated dialogic action research (with a video camera)

    Mason, K., 09/2012, In: Management Learning. 43, 4, p. 405-425 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Marketers and Price-Fixing Conspiracies: Collusion as Practice

    Pressey, A. & Mason, K., 07/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Published

    Markets and marketing at the bottom of the pyramid

    Mason, K. J., Chakrabarti, R. & Singh, R., 09/2017, In: Marketing Theory. 17, 3, p. 261-270 10 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  7. Published

    Markets under the Microscope: Making Scientific Discoveries Valuable through Choreographed Contestations

    Mason, K. J., Friesl, M. & Ford, C. J., 1/07/2019, In: Journal of Management Studies. 56, 5, p. 966-999 34 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Markets, business models and growth of the firm

    Mason, K., 2008, 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. Published

    Markets, Infrastructrures and Infrastructuring Markets

    Araujo, L. & Mason, K., 31/12/2021, In: AMS Review. 11, p. 240–251 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Market-scanning and Market-shaping: Why are firms blindsided by market-shaping acts?

    Diaz Ruiz, C., Baker, J. J., Mason, K. & Tierney, K., 1/01/2021, In: Journal of Business and Industrial Marketing. 35, 9, p. 1389-1401 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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