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Professor Katy Mason

Professor of Markets and Management Practice

  1. 2005
  2. Published

    Practitioner problems with gauging market orientation: an exploratory investigation.

    Mason, K. & Harris, L. C., 08/2005, In: Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. Published

    An exploratory investigation into the association between supply network relationships and corporate identity

    Mason, K. & Simöes, C., 2005, EMAC (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  4. Published

    Pitfalls in evaluating market orientation: an exploration of executives' interpretations

    Mason, K. & Harris, L. C., 2005, In: Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to Journal/MagazineJournal article

  5. Unpublished

    The absorptive capacity in buyer-supplier networks : a case analysis in an emerging market supply network.

    Mason, K. & Oshri, I., 2005, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Otherpeer-review

  6. Published

    The association between supply networks, market orientation and business performance: a critical analysis of four different models

    Mason, K. & Harris, L. C., 2005, EMAC (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  7. 2004
  8. Published

    Knowledge exploitation in product programs: a comparison between the mass production and made to order paradigm

    Oshri, I., Kotlarsky, J. & Mason, K., 2004, 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  9. Published

    The co-evolution of firms and their suppliers: a knowledge based perspective

    Oshri, I. & Mason, K., 2004, 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  10. 2000
  11. Published

    Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration

    Mason, K., Doyle, P. & Wong, V., 2000, 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  12. Published

    Market orientation and vertical de-integration: adding value through relationships

    Mason, K. & Doyle, P., 2000, Annual Conference of the Academy of Marketing - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  13. 1999
  14. Published

    Market orientation amd the organisational form-business performance relationship

    Mason, K., Doyle, P. & Wong, V., 1999, 28th EMAC Conference: Marketing and Competition in the Information Age (Humbolt University, Berlin) - 1999. CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  15. Published

    The effect of new organisational forms on market orientation: maximising customer value services

    Mason, K., 1999, Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A: unknown, p. 74-96 23 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  16. 1998
  17. Published

    Market orientation and vertical de-integration - the implications of network partnerships

    Mason, K. & Doyle, J., 1998, Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A: unknown, p. 632-633 2 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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