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Pitfalls in evaluating market orientation: an e...
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Pitfalls in evaluating market orientation: an exploration of executives' interpretations
Research output
:
Contribution to Journal/Magazine
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Journal article
Published
Overview
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K Mason
L C Harris
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<mark>Journal publication date</mark>
2005
<mark>Journal</mark>
Long Range Planning
Issue number
4
Volume
38
Number of pages
19
Pages (from-to)
373-391
Publication Status
Published
<mark>Original language</mark>
English