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Professor Katy Mason

Professor of Markets and Management Practice

  1. Published

    Delivering Impact in Management Research: When Does it Really Happen?

    MacIntosh, R., Mason, K., Beech, N. & Bartunek, J., 26/05/2021, London: Routledge. 124 p.

    Research output: Book/Report/ProceedingsBook

  2. Published

    Designing better markets for people at the BoP

    Chakrabarti, R. & Mason, K., 28/11/2014, Concerned markets: economic ordering for multiple values. Geiger, S., Harrison, D., Kjellberg, H. & Mallard, A. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  3. Published

    Designing better markets for people at the bottom of the pyramid: Bottom-up market design

    Chakrabarti, R. & Mason, K., 28/11/2014, Concerned Markets: Economic Ordering for Multiple Values. Geiger, S., Harrison, D., Kjellberg, H. & Mallard, A. (eds.). Cheltenham: Edward Elgar Publishing Ltd., p. 153-177 25 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  4. Published

    Enabling Practices: Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid

    Chakrabarti, R. & Mason, K., 4/06/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  5. Published

    Expectations and foresight as market shaping devices: the case of driverless cars

    Araujo, L., Mason, K. & Spring, M., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  6. Published

    Expectations in networks: market shaping devices of the driverless car

    Araujo, L., Mason, K. & Spring, M., 2/09/2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  7. Published

    Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration

    Mason, K., Doyle, P. & Wong, V., 2000, 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  8. Published

    Exploring the performativity of marketing: theories, practices and devices

    Mason, K., Kjellberg, H. & Hagberg, J., 2015, In: Journal of Marketing Management. 31, 1-2, p. 1-15 15 p.

    Research output: Contribution to Journal/MagazineEditorialpeer-review

  9. Published

    Flexible business models

    Mason, K. & Mouzas, S., 2012, In: European Journal of Marketing. 46, 10, p. 1340-1367 28 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  10. Published

    Framing business relationships

    Mason, K. & Mouzas, S., 2007, IMP Conference (Manchester) - 2007. N/A

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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