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Research

Professor Katy Mason

Professor of Markets and Management Practice

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  1. Published

    Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration

    Mason, K., Doyle, P. & Wong, V., 2000, 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  2. Published

    Exploring the performativity of marketing: theories, practices and devices

    Mason, K., Kjellberg, H. & Hagberg, J., 2015, In: Journal of Marketing Management. 31, 1-2, p. 1-15 15 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  3. Published

    Flexible business models

    Mason, K. & Mouzas, S., 2012, In: European Journal of Marketing. 46, 10, p. 1340-1367 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Framing business relationships

    Mason, K. & Mouzas, S., 2007, IMP Conference (Manchester) - 2007. N/A

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Imagining to (Re-)Organize Markets: Conceptualizing Market Fiction in the Performance of a Circular Economy

    Jalili Tanha, T., Mason, K. & Palo, T., 2019.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  6. Unpublished

    Imagining to (Re-)Organize Markets: Conceptualizing Fiction in the Performance of a Circular Economy

    Jalili Tanha, T., Mason, K. J. & Palo, T. E. M., 4/10/2018, (Unpublished)

    Research output: Other contribution

  7. Published

    Impact and management research: exploring relationships between temporality, dialogue, reflexivity and praxis

    MacIntosh, R., Beech, N., Bartunek, J., Mason, K. J., Cooke, W. M. & Denyer, D., 01/2017, In: British Journal of Management. 28, 1, p. 3-13 11 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  8. Published

    Implementing flexible business models

    Mason, K. & Mouzas, S., 2007, Proceedings of the ISBM Conference in Business-to-Business Marketing (Kellogg School of Management - Northwestern University: Chicago) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. Published

    Implementing Marketization in Public Healthcare Systems: Performing Reform in the English National Health Service

    Mason, K. & Araujo, L., 17/04/2021, In: British Journal of Management. 32, 2, p. 473-493 21 p., 00.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity

    Simoes, C. & Mason, K., 2012, In: European Journal of Marketing. 46, 5, p. 684-711 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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