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Research

Professor Katy Mason

Professor of Markets and Management Practice

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  1. Conference contribution/Paper
  2. Published

    Market orientation and vertical de-integration: adding value through relationships

    Mason, K. & Doyle, P., 2000, Annual Conference of the Academy of Marketing - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration

    Mason, K., Doyle, P. & Wong, V., 2000, 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. Published

    Market orientation amd the organisational form-business performance relationship

    Mason, K., Doyle, P. & Wong, V., 1999, 28th EMAC Conference: Marketing and Competition in the Information Age (Humbolt University, Berlin) - 1999. CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Market orientation and vertical de-integration - the implications of network partnerships

    Mason, K. & Doyle, J., 1998, Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A: unknown, p. 632-633 2 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  6. Chapter
  7. Published

    Making Sustainable Markets and the Forming of a Circular Economy

    Mason, K. & Jalili Tanha, T., 1/03/2021, The Routledge Handbook of Waste, Resources and the Circular Economy. Tudor, T. & Dutra, C. (eds.). Abingdon: Routledge, p. 211-220 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  8. Published

    Music and the making of markets

    Mason, K., 02/2015, Organising music: theory, practice, performance. Beech, N. & Gilmore, C. (eds.). Cambridge: Cambridge University Press

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    Designing better markets for people at the BoP

    Chakrabarti, R. & Mason, K., 28/11/2014, Concerned markets: economic ordering for multiple values. Geiger, S., Harrison, D., Kjellberg, H. & Mallard, A. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Designing better markets for people at the bottom of the pyramid: Bottom-up market design

    Chakrabarti, R. & Mason, K., 28/11/2014, Concerned Markets: Economic Ordering for Multiple Values. Geiger, S., Harrison, D., Kjellberg, H. & Mallard, A. (eds.). Cheltenham: Edward Elgar Publishing Ltd., p. 153-177 25 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  11. Published

    Offshoring and outsourcing of administrative and technical services: a modularity perspective

    Spring, M., Araujo, L. & Mason, K., 12/2013, Managing services: challenges and innovation. Haynes, K. & Grugulis, I. (eds.). Oxford: Oxford University Press, p. 154-173 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  12. Published

    Business models for complex performance: procuring aerospace engineering design services

    Spring, M. & Mason, K., 2011, Procuring Complex Performance: Studies in Innovation in Product-Service Management. London and New York: Routledge, p. 99-119 21 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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