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Professor Katy Mason

Professor of Markets and Management Practice

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  1. Journal article
  2. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In: Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Can the pragmatist logic of inquiry inform consumer led market design

    Chakrabarti, R. & Mason, K. J., 2015, In: Advances in Consumer Research. 43, p. 212-217 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Web-based social movements contesting marketing strategy: the mobilisation of multiple actors and rhetorical strategies

    Palmer, M., Simmons, G. & Mason, K., 2014, In: Journal of Marketing Management. 30, 3-4, p. 383-408 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In: Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Causal social mechanism: from the what to the why

    Mason, K., Easton, G. & Lenney, P., 04/2013, In: Industrial Marketing Management. 42, 3, p. 347–355 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Market sensing and situated dialogic action research (with a video camera)

    Mason, K., 09/2012, In: Management Learning. 43, 4, p. 405-425 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time

    Mason, K. & Leek, S., 02/2012, In: Industrial Marketing Management. 41, 2, p. 319-332 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    A Commentary on the Role of Actors in Combining Resources into Complex Solutions

    Mason, K., 02/2012, In: Journal of Business Research. 65, 2, p. 151-152 2 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Flexible business models

    Mason, K. & Mouzas, S., 2012, In: European Journal of Marketing. 46, 10, p. 1340-1367 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity

    Simoes, C. & Mason, K., 2012, In: European Journal of Marketing. 46, 5, p. 684-711 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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