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Can the pragmatist logic of inquiry inform consumer led market design

Research output: Contribution to journalJournal articlepeer-review

Published
<mark>Journal publication date</mark>2015
<mark>Journal</mark>Advances in Consumer Research
Volume43
Number of pages6
Pages (from-to)212-217
Publication StatusPublished
<mark>Original language</mark>English

Abstract

We are interested in how the pragmatist notion of inquiry and experimentation proposed by John Dewey can inform consumer led market design. This recognizes the contingent and changing elements of livelihoods based on the ‘experiences’, and could offer unique insights into both current and imagined market futures in consumer research.