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Professor Maria Piacentini

Professor

  1. 2012
  2. Published

    Using qualitative methodologies to understand behaviour change

    Logie-MacIver, L., Piacentini, M. & Eadie, D., 2012, In: Qualitative Market Research: An International Journal. 15, 1, p. 70-86 16 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. Published

    'Your Life When You’ve Got Everything is Different’: Forced Transformations and Consumption Practices

    Barrios Fajardo, A., Piacentini, M. & Salciuviene, L., 2012, Research in Consumer Behavior. Belk, R. W., Askegaard, S. & Scott, L. (eds.). Emerald Group Publishing Ltd., Vol. 14. p. 129-149 21 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  4. 2011
  5. Published

    Video and Videography in Marketing: Research, Practice & Impact

    Mason, K. & Piacentini, M., 5/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  6. Published

    Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model

    Logie-MacIver, E. & Piacentini, M. G., 2011, In: Journal of Marketing Management. 27, 1 & 2, p. 60-76 17 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  7. Published

    Young People Leaving Foster Care: Navigating the Marketplace

    Piacentini, M., Hibbert, S. A. & Hogg, M., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  8. Published

    Youth and Risky Consumption: Moving Toward a Transformative Approach

    Mason, M. J., Tanner, J. F., Piacentini, M., Freeman, D., Anastasia, T., Batat, W., Boland, W., Canbulut, M., Drenten, J., Hamby, A., Rangan, P. & Yang, Z., 2011, In: Journal of Research for Consumers. 19, p. 1-8 8 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  9. 2010
  10. Published

    Children and fashion

    Piacentini, M. G., 2010, Understanding children as consumers. Marshall, D. (ed.). London: Sage, (SAGE advanced marketing series).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  11. Published

    Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students

    Chatzidakis, A., Piacentini, M. & Banister, E., 2010.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  12. Published

    Multicultural perspectives in customer behaviour

    Piacentini, M. G. & Cui, C., 2010, In: Journal of Marketing Management. 26, 11, 12, p. 993-1004 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  13. 2009
  14. Published

    Aberrant service consumer behaviour

    Hibbert, S. A., Piacentini, M. G. & Hogg, M. K., 2009, AMA Marketing and Public Policy Conference (Washington) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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