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Youth and Risky Consumption: Moving Toward a Transformative Approach

Research output: Contribution to Journal/MagazineJournal articlepeer-review

  • Marlys J. Mason
  • John F. Tanner
  • Maria Piacentini
  • D. Freeman
  • Trena Anastasia
  • Wided Batat
  • Wendy Boland
  • Murad Canbulut
  • Jenna Drenten
  • Anne Hamby
  • Priyam Rangan
  • Zhiyang Yang
<mark>Journal publication date</mark>2011
<mark>Journal</mark>Journal of Research for Consumers
Number of pages8
Pages (from-to)1-8
Publication StatusPublished
<mark>Original language</mark>English


Recent statistics indicate that youth continue to engage in a wide variety of risky behaviours in spite of significant investment devoted to improving their well-being. One possible factor is a paternalistic view in understanding risk and promoting well-being. Participants in the Youth and Risk track of the Transformative Consumer Research conference challenge the paternalistic view, arguing in this paper for a more inclusive perspective that requires a re-examination of the nature of risk. The paternalistic view is discussed, and then countered with a more participatory approach that develops a role for youth in research in order to achieve socially desirable outcomes.