Mark Ryan - Research Portal | Lancaster University

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Keywords

circular economy, value creation, luxury fashion

Keywords

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Supervised by

Mark Ryan

Research student

Mark Ryan

Marketing

Lancaster University

Charles Carter Building

LA1 4YX

Lancaster

E-mail: Show email

ORCID: 0000-0002-5696-4963

Research overview

My research interests include the following:

Barriers and enablers of circular business models, or the circular economy more broadly
Alignment of economic and environmental value in business models
Greenwashing and deceptive marketing of environmental benefits
Metrics and methodologies for measuring environmental impacts, such as life cycle assessment
Competing demands and how they are managed, including paradoxes, tensions, dilemmas, and dependencies

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Publications & Outputs

Forthcoming
Greenlash in the media
Tao, Y. & Ryan, M., 10/06/2025, (Accepted/In press) In: Humanities and Social Sciences Communications.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
E-pub ahead of print
Washing dirty laundry: A corpus linguistic analysis of fashion firms’ webpage sustainability discourse
Tao, Y. & Ryan, M., 22/05/2025, (E-pub ahead of print) In: International Journal of Business Communication.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Environmental Value Without Trade-offs? Approaching the (im)possibility of strong sustainability
Ryan, M., 4/07/2024.
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

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Activities

Carbon Calculator Presentation
Activity: Talk or presentation types › Invited talk
38th Annual IMP Conference
Activity: Participating in or organising an event types › Participation in conference - Academic
From Linear to Circular
Activity: Participating in or organising an event types › Participation in workshop, seminar, course

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