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Dr Nicole Bulawa

Lecturer in Marketing

Nicole Bulawa

Charles Carter Building

LA1 4YX

Lancaster

Research overview

Nicole joined Lancaster University Management School as a Lecturer in Marketing in April 2024. Prior to this role, she worked as a Research Assistant and Ph.D. candidate at ESCP Business School Berlin, examining the trajectories of practices, markets and value in technology-based research contexts. Some of her work from this period got published in the Journal of Business Research, Marketing Theory and Electronic Markets alongside two book chapters.

Building on her doctoral thesis, Nicole's main interest lies in studying how markets are built and changed, especially those in transportation, such as electric vehicles and sleeper trains. Through her research, she aims to shed light on the dynamics of sustainable markets, contributing to the ongoing conversation about environmental sustainability in modern market contexts.

PhD supervision

I am open to discussing the supervision of PhD students with a broad interest in market dynamics, looking at how markets develop or are changed by actors. Relevant bodies of literature are market-shaping / market-making and theories of practice (market and consumption practices). Potential topics could range from early-stage or future markets, sustainable markets, market interconnectedness, market infrastructure or market malpractice. Applicants should be open to exploratory qualitative or mixed methods approaches.

Current Teaching

MKTG101 - Introduction to Marketing

MKTG229 - Routes to Market

MKTG301 - Strategic Marketing

Research Grants

LUMS Pump Prime Scheme 2024
Market malpractice

ERF project funding – 2023-19
Market-referencing in the electric vehicle market charging infrastructure | published

ERF project funding  – 2022-37
Conceivable practice trajectories as market-making opportunities | published

ERF project funding  – 2020-49
Dynamic value-in-use emergence in e-services | published

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