Nicole Bulawa’s work focuses on questions related to how markets are built and changed. Her research spans various market contexts, ranging from transportation, such as electric vehicles and sleeper trains, to pop culture, including webtoons.

Through her research, she aims to shed light on the dynamics of sustainable and grey (unofficial) markets, as well as their market infrastructure. 

Her work has been published in the Journal of Business Research, Marketing Theory and Electronic Markets, as well as in several book chapters.

I am open to discussing the supervision of PhD students with a broad interest in market dynamics, looking at how markets develop or are changed by actors. Relevant bodies of literature are market-shaping / market-making and theories of practice (market and consumption practices). Potential topics could range from early-stage or future markets, sustainable markets, market interconnectedness, market infrastructure or market malpractice. Applicants should be open to exploratory qualitative or mixed methods approaches.

MKTG101 - Introduction to Marketing

MKTG229 - Routes to Market

MKTG301 - Strategic Marketing

ESRC Funding – 2024 (CoI)
Market making and innovation support organisations

LUMS Pump Prime Scheme  – 2024 
Grey market infrastructures

ERF project funding – 2020-2023
Market infrastructuring, future market making, value-in-use