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Research

Dr Morven McEachern

Formerly at Lancaster University

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  1. Published

    Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector

    McEachern, M. & Schroder, M. J. A., 2004, In: Journal of Consumer Marketing. 21, 7, p. 497-509 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Food shopping behaviour in Scotland: the influence of relative rurality

    McEachern, M. & Warnaby, G., 2006, In: International Journal of Consumer Studies. 30, 2, p. 189-201 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand

    McEachern, M., Schroder, M. J. A., Willock, J., Whitelock, J. M. & Mason, R., 2007, In: Journal of Product and Brand Management. 16, 3, p. 168-177 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat

    McEachern, M. & Warnaby, G., 2004, In: Journal of Economic Behavior and Organization. 14, 2, p. 255-271 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Organic purchasing motivations and attitudes: are they ethical?

    McEachern, M. & McClean, P., 2002, In: International Journal of Consumer Studies. 26, 2, p. 85-92 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Exploring the social space of farmer's markets: the realm of the ethical consumer

    McEachern, M., Szmigin, I. & Carrigan, M., 2006, Annual Meeting of the Association for the Study of Food and Society (ASFS) and the Agriculture, Food, and Human Values Society (AFHVS) (Boston) - 2006. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  7. Published

    Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare

    McEachern, M. & Schroder, M. J. A., 2005, Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  8. Published

    Branded meat labels: can personality assessment improve livestock producer-groups' understanding of consumer purchase behaviour

    McEachern, M., Willock, J., Whitelock, J. M. & Mason, R., 2005, Annual Meeting of the Association for the Study of Food and Society (ASFS) and the Agriculture, Food, and Human Values Society (AFHVS) (Portland) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. Published

    Using the theory of planned behaviour to help predict consumer value of eco-labelling formats: a focus on fresh meat

    McEachern, M., Willock, J., Seaman, C. & Kirk, D., 2005, Annual Meeting of the Association for the Study of Food and Society (ASFS) and the Agriculture, Food, and Human Values Society (AFHVS) (Portland) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  10. Published

    The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach

    McEachern, M., Whitelock, J. M. & Warnaby, G., 2005, European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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